Aurora

About the product

Aurora is a cutting-edge market research tool that streamlines the work and (nearly) instantly provides unparalleled insights to businesses of all sizes, regardless of their familiarity with research and insights. Business leaders no longer need to rely solely on gut feel or spend hours on Google, they can now gather accurate, real-time data to drive their decisions in an instant. To do this, Aurora combines unique & trusted data with GenAI into a simplified platform tailored for startups, SMBs, and investors alike. What sets Aurora apart is that it provides transparent calculations, URL data citations for easy verification, and lists out the assumptions the models are making so you’re never left guessing. Their first product is a market sizing tool currently being used by startups and VCs alike, but they’re quickly developing new offerings like competitive intelligence, audience segmentations, personas, and more.