Find your next customers without spending hours searching.

ProspectPuffin is an AI-powered B2B prospecting tool that helps companies discover potential customers by automatically researching businesses that match their ideal customer profile (ICP).

Instead of buying random lead lists or manually searching through thousands of companies, ProspectPuffin creates a customized lead search based on your business, your offer, and the type of customers you want to reach.

You simply describe:

• What you sell
• Who your ideal customers are
• Which industries or markets you target
• Which companies or decision-makers you want to reach

ProspectPuffin then researches relevant companies, identifies potential opportunities, and delivers a curated list of prospects ready for sales outreach.

What Does ProspectPuffin Do?

ProspectPuffin works like an AI sales research assistant.

It handles the time-consuming part of B2B prospecting:

• Finding companies that match your target market
• Understanding whether they fit your customer profile
• Identifying relevant contacts and decision-makers
• Analyzing company information
• Scoring leads based on relevance
• Preparing prospects for outreach

The result is a researched prospect list instead of a simple database export.

How It Works

1. Describe Your Target Customer

You tell ProspectPuffin what kind of customers you want.

For example:

"Find European SaaS companies with 50–500 employees that are growing their sales teams and may need sales automation software."

The AI uses your description to understand your ideal customer profile.

2. AI Researches Matching Companies

ProspectPuffin creates a custom search process and analyzes companies that match your criteria.

It looks at factors such as:

• Industry
• Company size
• Location
• Business model
• Growth signals
• Market relevance
• Similarity to your ideal customers

3. Receive Ready-to-Use Leads

You get access to researched prospects inside your ProspectPuffin workspace.

Each lead can include:

• Company information
• Contact details (depending on enrichment options)
• Lead relevance
• AI scoring
• Research insights

You decide which prospects are worth contacting.

Main Features

AI Lead Research

ProspectPuffin automatically researches potential customers instead of requiring you to manually build lists.

ICP-Based Prospecting

The platform focuses on finding companies that match your ideal customer profile rather than delivering thousands of irrelevant leads.

Smart Lead Scoring

Prospects are evaluated based on how closely they match your requirements, helping sales teams focus on higher-quality opportunities.

Intent and Buying Signals

ProspectPuffin helps identify companies showing signs that they may be interested or suitable for your solution.

Examples:

• Hiring activity
• Business expansion
• Market changes
• Technology adoption
• Growth indicators

Lookalike Customer Discovery

Find companies similar to your existing best customers.

Example:

"If these companies are already successful customers, find similar businesses that could also need our product."

Sales Workflow Support

Use researched leads for:

• Email outreach
• LinkedIn prospecting
• CRM workflows
• Account-based marketing campaigns

Who Is ProspectPuffin For?

B2B Startups

Find your first customers without hiring a large sales team.

Sales Teams

Reduce time spent on manual prospect research.

Agencies

Build targeted prospect lists for client acquisition.

Consultants and Service Providers

Identify companies that need your expertise.

SaaS Companies

Discover businesses that fit your target market.